Jacobin’s Stories

Jacobin's Stories

Prior to the establishment of JICPPL, I held the position of a sales executive. Following that, I immersed myself as a liaison agent, collaborating with esteemed blue chip companies in the heavy machinery sector, specifically in the manufacturing of food products and food processing machinery. My role as a liaison agent spanned across Assam and the North East region, requiring extensive travel and a comprehensive understanding of the market landscape.

During my travels, I extensively explored the North East and recognized its immense potential, not only in the cottage industry but also in the heavy industry, particularly within the food production sector. The region’s natural fertility presented a remarkable opportunity to revitalize our business by focusing on machinery marketing. Consequently, a few years ago, we diversified our product offerings and began dealing with loose tea, rice powder (DEKHI), dry mushrooms, and more. We realized the tremendous potential for increasing mushroom production by exploring a wider range of mushroom species.

The agribusiness sector has paved the way for numerous opportunities in value addition, packaging, retailing, and exports of agricultural products through the utilization of advanced technology and effective management strategies. Factors such as the rise of microfinancing, relaxed government regulations, increased accessibility to high technology, and the availability of guidance and workshops in the field of agriculture and related areas have significantly transformed the mindset of highly skilled individuals. As a result, many are now opting for self-employment in agriculture, embracing the prospects of agripreneurship.

The abundance of natural resources further enriches the agricultural landscape in our region, providing a fertile ground for entrepreneurial ventures. Recognizing the vast scope and potential, we made the conscious decision to prepare ourselves for entrepreneurship, as we firmly believe that it serves as a key driver for economic development.

Historical Perspective

Welcome to Jacobin India Consumer Products Pvt Ltd. We feel proud that we are from a historical place that is associated with our freedom struggle. There is an attachment to a thing once we know at the back of our minds that it has a history behind it. We should not forget the hard work and contribution made by our freedom fighters/ancestors. It is our responsibility to carry forward the legacy of our ancestors, to present it before the world with great pride, and to worship it.

Our respected & Hon’ble PM Modi says that India must take pride in the rich history of our nation. Before the introduction of our company, we feel pleasure to highlight some facts on our native place, DHEKIAJULI, the historical place of ASSAM.
It is a historic land and a symbol of valor and pride. It is called Shahid Nagari (Martyrs Town).On September 20, 1942, Tileswari went along with a mrityu Vahini — a kind of suicide squad — as it marched towards the police station in Dhekiajuli and tried to unfurl the Tricolour atop a police station, and the people succeeded in lowering the Union Jack and flying the tri-color on the Dhekiajuli police station. Fifteen people were killed in the shooting that day. 20th September has long been observed as Martyrs’ Day in Dhekiajuli town.
Dhekiajuli is farmland. There are several tea estates in its vicinity. Here where you’ll get to witness massive green blanketed tea gardens which is a treat to the eyes and in the morning the smell of fresh tea brewing made with perfect tea leaves will pamper you with paramount satisfaction and will make your day. The Tea Gardens of Assam are quite well-known not only nationally but internationally. Assam produces a huge amount of tea which is over 400 million kilograms. Also, an annual Tea The Festival is conducted in the state during the month of November which is hosted by Assam Tourism. A mesmerizing view of the snow-capped Himalayas in the north during winter makes it spellbinding.

Another blessing is a historical temple situated on the bank of the river Brahmaputra, in Sonitpur district, Assam. The main attraction of the place is the Gupteswar temple, the distance is 12.5km from Dhekiajuli. It is the pre-historic temple of Lord Shiva. As mentioned by the great master Jigme Lingpa in the 18th century, Singri has been the pilgrimage site for Tibetans and Bhutanese, since the 14th century.
People from around Assam and abroad come to Gupteshwar Temple during Maha Shivratri The story behind the construction of the temple is: once the spring rishi was meditating in the Singri hills. Due to his meditation, the rakshasas were jealous and chased him. He ran and entered a pool to hide from them. These ancient ruins are a perfect spot for some calm and natural beauty.
Various sculptures and carvings on the walls are present in the ruins. The pieces of walls with carvings on them are laid aside on the main path for easier viewing. A fair takes place during the festival of Vishwakarma every year. A large fair with various attractions, rides such as Ferris wheels and a circus takes place during the festival.

What are our slogan means to us?

We are driving transformation at Jacobin India Consumer Products Pvt. Ltd inspired by our statement Let The Entire World Be Happy. Customers are at the heart of our strategy. JICPPL believes the best way to strengthen its long-term market position is by deeply understanding what people want and love because we believe that taste is one of the most important purchase drivers when it comes to people's choice of food and drink. We started packaging innovative, great-taste foods and keeping our costs low. Our strong commitment to making a positive difference in the lives of people around the world. Our mission is to contribute to the well-being and happiness of individuals from diverse cultures, backgrounds, and communities.

The journey towards a happier world is not an individual effort, but a shared responsibility that can be achieved by working together. Through our products and initiatives, we strive to enhance the overall well-being and happiness of people from diverse backgrounds and cultures. We are committed to fostering an inclusive, compassionate, and harmonious world where every individual can experience true happiness and fulfillment. Together, let's embrace the power of happiness, igniting a global movement that uplifts hearts, minds, and spirits. Let's empower each other to live joyfully, inspire others, and spread happiness far and wide. Because when we come together, united by the pursuit of happiness, we can truly make the entire world a happier place. Overall, "Infusing Happiness into Every Tea Package, is a commitment to providing delightful tea experiences while also aiming to contribute to the happiness and well-being of people on a global scale.

Logo's Folk Lore

The Jacobin Cuckoo ( CHATAKA)is one lucky bird indeed. At least according to Indian myth. Also known as the Pied Cuckoo or Chatak, this bird has been considered a harbinger of the Monsoon rains in India due to the timing of its arrival. India is a country with an agricultural economy; the monsoon is considered one of India’s most auspicious seasons. It is said that this bird can live for many days without water. But when it gets thirsty it calls on Megh(a) (the rain lord) to make it rain. And it is said that its call is always answered. This bird is often quoted by saints as an example of an ideal spiritual seeker who ignores all things worldly and quenches its thirst by drinking directly from the heavens above. For this reason, it has come to symbolize a true spiritual aspirant. According to Indian mythology, it has a beak atop its head and it thirsts for the rain. Chatak bird is always meditating on that drop of rain falling from the cloud, not satisfied with anything else. Chatak bird never drinks water off the ground. And that however thirsty it may be, it supposedly drinks only rainwater as it falls from the heavens. There may be so many reservoirs of water, there may be so many oceans and ponds and lakes and rivers and wells, but the Chatak bird will not accept any water except that pure water that falls directly from the cloud. And therefore, as he is flying in the sky, his face, and his eyes are always focused on the cloud waiting for that drop. He will never look down on anything on this earth to quench his thirst. In the same way, as a devotee, if we want to actually become supremely dear to the supreme Lord, we must have the consciousness of the Chatak bird. We should always keep the intensified, exclusive attention of our consciousness upon the Lord of the universe It seeks only the pure raindrops falling from the clouds, without fear or concern. It sings in joy as it drops. We must have the same determination. He must go through similar ordeals to experience the ultimate ecstasy. He must not succumb to the wiles and attractions of the world. The golden life of man should be tested on the touchstone of the Lord’s name.The Chatak and Chakoras’ reliance on natural resources like rainwater and moonlight symbolizes the importance of preserving nature’s beauty and bounty. As we coexist with the natural world, we must not destroy or exploit its gifts. Instead, we should cherish and protect the wonders of creation, making them an integral part of our existence. By embodying the virtues of the Chatak, we can cultivate a profound harmony between the self and the universe, ultimately leading to a more meaningful and purposeful life.
The chatakas depend on natural resources—rainwater and moonlight. This is symbolic of the necessity to preserve nature in all its beauty and glory and make it an essential reason for our being. It is a lesson not to destroy, exploit and denude creation’s gifts to mankind.Like the Chatak bird, we as human beings should always keep our sights lifted upwards, with a commitment to uplift and support one another. Just as the Chatak bird seeks rain from the heavens, we should strive to bring positivity and assistance to our fellow human beings, never resorting to deceit or cheating.
By looking upwards, we aim for higher ideals and values that guide our actions and interactions. We recognize the inherent dignity and worth of every individual, and we embrace a mindset of compassion, empathy, and integrity. It is through these principles that we can foster trust, build meaningful connections, and create a harmonious society.

In our daily lives, we should extend a helping hand to those in need, offering support, kindness, and understanding. By practicing fairness, honesty, and transparency, we can cultivate an environment where trust flourishes, and everyone can thrive. Our actions should reflect our commitment to uplift others, contribute positively to the community, and make a lasting impact on the lives of those around us.